What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:

1. ​Where’s the pie and how big is your slice? (TAM/SAM/SOM)
2. ​Who cares—and why should they switch? (target persona + positioning)
3. ​Which doors do you knock on first? (channel mix & partnerships)
4. ​How do you stretch every budget dollar? ($500 k in six months, not a penny more)
5. ​When do you declare victory—or pull the plug? (KPIs & break‑even math)

In this episode we run those questions through the real‑world gauntlet of GreenSip, the West‑Coast plant‑based beverage darling that wants to elbow its way onto New York City shelves—and TikTok feeds—before the next cold‑brew wave hits.

Want to flex your own plan? Come to our site to solve it for free on GreenSip Market Entry program, and show us how you’d win the Big Apple!

www.marketingcasebootcamp.com